Sub-Brand Hero Imagery

There are only so many ways to make “dude / chick shredding on [XYZ INSTRUMENT]” interesting visually. Rather than lifestyle, live performance, or artist-focused photography, we decided to try something completely different: Present D’Addario products in an abstracted, surreal environment inspired by the visual vernacular of music and musicianship, but without the constraints of reality and scale, so that D’Addario’s rather small or easily glossed-over products can be featured heroically.

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The Kraken Black Spiced Rum“Black Ink” TV:30

Dead As We Know It Agency Mikal Reich Executive Creative Director Ella Wilson Copywriter Andrew W. Kay Art Director

Blur Studios Animation / VFX

Kiki Larsen Producer

︎︎︎ PROJECT INDEX

The Kraken Black Spiced Rum
“Black Ink” TV:30

Dead As We Know It Agency
Mikal Reich Executive Creative Director
Ella Wilson Copywriter
Andrew W. Kay Art Director