Taco Bell Packaging Redesign
Taco Bell asked for designs that could consolidate the number of wrappers needed to cover the entire menu, make the labeling system clearer for both employees and customers, and cut down on production costs by limiting designs to two colors. Inspired by Mayan design motifs and Mexican taco cart typography, each wrapper is designed to be used for at least four different menu items. Taco Bell’s original wrappers were only branded for two items.
︎︎︎ PROJECT INDEX
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