D’Addario NYXL “COMMIT”
A campaign positioning D’Addario's most high-end electric string brand as the only string with the sound, engineering, and strength that lives up to the standards of the world's most committed players. Featuring guitarists Nile Rodgers (Chic, Daft Punk, David Bowie), Tosin Abasi (of instrumental metal group Animals as Leaders), and Chris Sholar (session and touring player for Kanye West, a Tribe Called Quest, Solange, and more)
NYXL COMMIT ANTHEM WEB :60
COMMIT PRINT
Artist Content
BEHIND THE SCENES
Andrew W. Kay Creative Director
Laura Holmes Creative Director
Yalda Zakeri Associate Creative Director, Art
Henry Northington Copywriter
Sham Hinchey Director of Photogrpahy / Photographer
Caroline Inzucci Editor
Adam Chityat Producer
︎︎︎ PROJECT INDEX
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