POP-UP / EXPERIENTIAL
D’Addario Winter NAMM Booth
After an exhaustive RFP process fielding proposals from the world’s top exibition design firms, D’Addario opted to collaborate with The Rockwell group to realize a completely revamped and immersive brand experience at te world’s premiere annual musical instrument industry tradeshow, NAMM. A sculptural and efficient machine, the result of the design process was the D’Addario NAMM Booth a.k.a. “The Factory”, utilizing a split level scheme to create a rotating circulation path that entices visitors around the booth.
Each of D’Addario’s six main brands is featured in its own dedicated space on the booth’s exterior, where the latest products and brand stories are brought to life with engaging demos, installations, performances, and interactive featurettes. The booth’s design allows for the content and experiences installed in each space to be easily overhauled every year, keeping audiences surprised and engaged show to show.
Booth Exterior 360º Walk Around (Various years)
Interior
︎︎︎ PROJECT INDEX
© 2020 I MAKE 4U LLC