Evans '56 Calftone
Calftone, a synthetic drumhead designed to replicate the look, feel, and sound of vintage calfskin drumheads, is the first in a line of vintage-meets-modern products for Evans Drumheads called evans '56. Our team developed the brand from the ground up, starting with a promotional launch packaging concept and design, then developed messaging meant to meld the old-school vibe with a new-school sensibility. The campaign included print, a targeted influencer sampling kit, and evergreen social content.
Packaging
PRINT ADS
A small sampling of the reaction (as intended!) on Instagram:
Andrew W. Kay Creative Director, Art Director, Designer
Laura Holmes Creative Director, Copywriter
Yalda Zakeri Associate Creative Director, Art
Sham Hinchey Photographer
︎︎︎ PROJECT INDEX
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