Sub-Brand Hero Imagery

There are only so many ways to make “dude / chick shredding on [XYZ INSTRUMENT]” interesting visually. Rather than lifestyle, live performance, or artist-focused photography, we decided to try something completely different: Present D’Addario products in an abstracted, surreal environment inspired by the visual vernacular of music and musicianship, but without the constraints of reality and scale, so that D’Addario’s rather small or easily glossed-over products can be featured heroically.

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Dentyne Magic Mirror

The Barbarian Group Agency Stephen Petronis Creative DirectorThom Woodley Creative Director Andrew W. Kay Art Director

︎︎︎ PROJECT INDEX

The Barbarian Group Agency
Stephen Petronis Creative Director
Thom Woodley Creative Director
Andrew W. Kay Art Director