Branding & Package Design  

D’Addario VENN
Advanced Synthetic Reed

Developed by the industry’s most revered engineers, VENN signals a whole new era in woodwinds innovation: combining the stability and longevity of a synthetic reed with the sound and feel of natural cane. 

With a name like VENN so clearly lending the visual language of it’s namesake diagram, there was a lot of instant inspiration for the brand identity and package design. The concept in everything created was bringing to life the fact that VENN product exists in the overlap of a venn diagram depicting a best of both worlds scenario: science and engineering meets authenticity and and nature.