BRANDING
One of the best parts of reviving a brand with a lot of heritage is getting to sift through old brand and marketing collateral. Stumbling upon Evans’ original mascot, the perma-grinning marching drummer boy, Barney Beats was like striking brand gold.
Working with the phenomenally talented illustrator Rami Niemi, we’ve revived and refreshed this classic mascot with a modern, tongue-in-cheek sensibility.
Barney Beats
One of the best parts of reviving a brand with a lot of heritage is getting to sift through old brand and marketing collateral. Stumbling upon Evans’ original mascot, the perma-grinning marching drummer boy, Barney Beats was like striking brand gold.
Working with the phenomenally talented illustrator Rami Niemi, we’ve revived and refreshed this classic mascot with a modern, tongue-in-cheek sensibility.
“The thing became
fucking awesome I think!”
-Rami
︎︎︎ PROJECT INDEX
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