CAMPAIGN PUBLICATION
BTC MAGAZINE
A hybrid editorial-product catalog for the Evans, Promark, Puresound, and D’Addario brands featured as a part of the Built To Compete Campaign. The 81 page publication brings our campaign to life via artful product photography, interviews with influential band directors and players, features highlighting our bands and their performances throughout the season. Helpful infographics and walkthroughs help band directors and percussionists make more informed buying choices.
BTC MAGAZINE
A hybrid editorial-product catalog for the Evans, Promark, Puresound, and D’Addario brands featured as a part of the Built To Compete Campaign. The 81 page publication brings our campaign to life via artful product photography, interviews with influential band directors and players, features highlighting our bands and their performances throughout the season. Helpful infographics and walkthroughs help band directors and percussionists make more informed buying choices.
Kyle Thomas Editor-in-Chief
Andrew W. Kay Executive Creative Director
Yalda Zakeri Associate Creative Director, Art
Stephen Stenholt Associate Creative Director, Copy
Henry Northington Senior Copywriter
Chelsea Cardinal Design Director
Emily Quirk Photographer
Sham Hinchey Photographer
︎︎︎ PROJECT INDEX
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