Evans + Promark:
Built To Compete
The marching arts—everything from what you’ve seen in the movie ‘Drumline’ to ultra-traditional kilted Pipe bands—is a broad category of activities with many flavors, fundamental to all of which is the drum corps. Even more fundamental however, is the intensity and dedication that the members of the drum corps in this fascinating subculture bring to every rehearsal, practice and competition that dominates their time outside of the classroom. Every bit the student athletes that we’re more familiar with in top tier high school and NCAA level football and basketball programs, it’s no wonder these activities are often referred to as “the sport of the arts”. Yet for outsiders, the level of athleticism, training, and artistry that these marching programs demand is often overlooked or flat out ignored.
Evans Drumheads and Promark Drumsticks have always been used in the marching arts, but have historically been overshadowed by the likes of Vic Firth and Remo—brands that have a history of sponsorships with top tier teams and near total branding saturation at events and competitions. Other brands’ market saturation aside, Promark and Evans products are roundly considered to be superior, both in terms of technology and quality. Therefore our re-entry into the marching arts category would need to put a stake in the ground: like the teams at the top of the pack, Evans and Promark are BUILT TO COMPETE.
http://percussion.daddario.com/
Built To Coach: Scott Johnson Mini-Doc
@Daddariopercussion IG Feed
Every day. For months. On the bus. In the lot. On the field. Shoulder to shoulder, neck and neck. Close quarters. Closer bonds. Wins. Losses. Sunburns, sprains, and sacrifice. Countless miles clocked—and that’s just on foot. All in the company of dozens of your closest friends—and rivals. Each one aching to roll up to the show as one—and win. Rest? That’s for sheet music. The dogged passion for competition never ceases, never lets up, even when it’s over—because it’s only over until next season.
DCI Lot Experience
Photography
Andrew W. Kay Executive Creative Director
Yalda Zakeri Associate Creative Director, Art
Henry Northington Associate Creative Director, Copy
Stephen Stenholt Associate Creative Director, Copy
Mason Pajunas Graphic Desginer
Emily Quirk Photography
Lizzie Goodman Producer
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