Sub-Brand Hero Imagery

There are only so many ways to make “dude / chick shredding on [XYZ INSTRUMENT]” interesting visually. Rather than lifestyle, live performance, or artist-focused photography, we decided to try something completely different: Present D’Addario products in an abstracted, surreal environment inspired by the visual vernacular of music and musicianship, but without the constraints of reality and scale, so that D’Addario’s rather small or easily glossed-over products can be featured heroically.

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Creative Director. Art director. Graphic designer. Director. Brand builder. Problem solver. Hand actor / model.

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